![]() His first order of business is attacking a single pattern among his employees-how they approach worker safety-and soon the firm, Alcoa, becomes the top performer in the Dow Jones. Suddenly, one of them detects a nearly imperceptible pattern-and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.Īn untested CEO takes over one of the largest companies in America. ![]() They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Marketers at Procter & Gamble study videos of people making their beds. The patterns inside her brain, neurologists discover, have fundamentally changed. She has quit smoking, run a marathon, and been promoted at work. Over the past two years, she has transformed almost every aspect of her life. ![]() The Power of Habit Why We Do What We Do in Life and Business by Charles DuhiggĪ young woman walks into a laboratory. ![]()
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